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      <image:title>Music Production (YouTube Videos) - Collaboration with Dumbfoudead</image:title>
      <image:caption>In 2010, Dumbfoundead a Korean-American rapper reached out to me for a collab. In less than a week I produced an instrumental which was blessed with his vocals. The video become one of our most viewed videos, amassing over 100K views in a few days. To date, I have 10 videos that have 400000+ combined views, over 1000 likes, and 400+ comments. My music can be found at katieasante.com</image:caption>
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      <image:title>Music Production (YouTube Videos) - Collaboration with Dumbfoudead</image:title>
      <image:caption>In 2010, Dumbfoundead a Korean-American rapper reached out to me for a collab. In less than a week I produced an instrumental which was blessed with his vocals. The video become one of our most viewed videos, amassing over 100K views in a few days. To date, I have 10 videos that have 400000+ combined views, over 1000 likes, and 400+ comments. My music can be found at katieasante.com</image:caption>
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      <image:title>Music Production (YouTube Videos) - 2014 Beat Battle competition UK</image:title>
      <image:caption>In 2014, I entered a beat battle competition that discovered the likes of Labrinth and Professor Green. After several heats, I beat 100 other producers to move to the semi-finals and placed fifth overall. I was the only female producer to reach the semi-finals in its 15-year history.</image:caption>
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      <image:title>Music Production (YouTube Videos)</image:title>
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      <image:title>Music Production (YouTube Videos) - Dare You (Instrumental)</image:title>
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      <image:title>Music Production (YouTube Videos) - Katie Asante feat Brandy - I Can't Wait</image:title>
      <image:caption>House remix of Brandy’s baby from her debut album</image:caption>
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      <image:title>Music Production (YouTube Videos) - Katie Asante &amp; Monseeka- Dare You (Clean)</image:title>
      <image:caption>Producer, Composer, Mixing &amp; Mastering</image:caption>
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      <image:title>Music Production (YouTube Videos) - Pushin' - London, Los Angeles and San Francisco (feat. Dumbfoundead)</image:title>
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      <image:title>Music Production (YouTube Videos) - OpenDaw Lunchtime Live: The Artist: Interview</image:title>
      <image:caption>Lunchtime Live: The Artists - How To Survive &amp; Thrive In The Music Industry with mega-talented producer @soundsofasante</image:caption>
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      <image:title>Music Production (YouTube Videos) - Remaking "Best I ever had" by Drake | Kate The Beatnik</image:title>
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    <lastmod>2025-02-07</lastmod>
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      <image:title>Portfolio - Creative Consultant for global music streaming service</image:title>
      <image:caption>Role: Creative Consultant, Brand strategist, Creative Lead, Video Editor In 2019, I was asked to be an internal creative consultant for a large music streaming service. The goal was to help up-skill and inspire them to produce the best YouTube ads. In the past, I would edit their ads through our production company, that I was leading, provide ad-hoc consultation support, and lead creative workshops. Impact: When they decided to launch their new music streaming platform in EMEA, they reached out to me to help them create unique and inspiring YouTube Ads.</image:caption>
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      <image:title>Portfolio - Role: End to End Video and Sound Production, New Brand identity and Creative Consultant</image:title>
      <image:caption>In 2021, my production company was commissioned to work with Mind UK, the largest national charity for Mental Health in the UK. Mind had recently launched Mind TV, a platform built to provide scaled mental health support for the most vulnerable and underprivileged people in West London. Unfortunately, the videos failed to engage young viewers since they were filmed on webcams by the practitioners themselves. Brief: Repurpose lo-fi webcam training videos filmed during Covid lockdown and were failing to retain viewers’ attention. Approach: Due to the lockdown it was not possible to film brand new videos. So I led a team of creative strategists, designers, and editors. Deliverables: 13+ re-edited videos, complete with sound editing and sound design, full brand identity for mind TV, editable After Effect files and new brand guidelines. In addition to this, I provided creative consultation to the team.</image:caption>
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      <image:title>Portfolio - Personal Impact Promotional Video - Filmed by Katie Debrah</image:title>
      <image:caption>Role: Camera Operator, Creative Producer Goal: Film promotional videos to promote the company and premium personal development courses</image:caption>
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      <image:title>Portfolio - TOPSHOP TV</image:title>
      <image:caption>The CMO of Topshop revealed to us that she was planning to film a '90s-style magazine show in their Oxford Street flagship store in front of a live audience. The content and distribution plans were rather "loose" so we supported them with a Google Zoo Machine Sprint to help them determine the best approach. Impact: Unfortunately, the final video edits did not align with the brand’s vision. Within three days, I stepped in with my vendor team to re-edit the episodes in line with YouTube best practices and strengthened our relationship with the brand.</image:caption>
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    <lastmod>2024-07-12</lastmod>
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    <lastmod>2025-09-05</lastmod>
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    <lastmod>2022-05-24</lastmod>
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    <lastmod>2022-05-25</lastmod>
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    <lastmod>2025-06-27</lastmod>
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      <image:caption>Profile of Katie Debrah</image:caption>
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    <lastmod>2024-07-11</lastmod>
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      <image:title>Halo and Echo</image:title>
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    <lastmod>2025-06-27</lastmod>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo - Ranked UK’s Top 100 Digital Experts in 2024</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo - Led Video Advertising Creative Workshop for Leading Automotive Brand</image:title>
      <image:caption>As a leading expert in digital and video ads, I was flown to Germany to advise a top automotive brand, along with their media and creative agencies, on creative best practices. The workshop's success led the brand to significantly increase their investment with Google, committing a high six-figure sum.</image:caption>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo - Google Keynote Speaker: AI for Creatives</image:title>
      <image:caption>As one of Google’s AI experts I was asked to share my experience with creatives at Google’s MTV office in 2024.</image:caption>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo - Recognised as Google Employee of The Year</image:title>
      <image:caption>- Black in Tech Awards 2023</image:caption>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo - Awarded a RIAA Gold Plaque by Atlantic Records</image:title>
      <image:caption>Led a global worksteam at YouTube Music which helped promote established and up-and-coming artists like Kaliii who racked up 500K streams, in partnership with Atlantic records</image:caption>
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      <image:title>Katie Debrah - Founder of Halo &amp; Echo</image:title>
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    <lastmod>2024-10-22</lastmod>
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      <image:title>Halo and Echo - Awarded a RIAA Gold Plaque by Atlantic Records</image:title>
      <image:caption>Led a global worksteam at YouTube Music which helped promote established and up-and-coming artists like Kaliii who racked up 500K streams, in partnership with Atlantic records</image:caption>
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      <image:title>Halo and Echo - Led Video Advertising Creative Workshop for Leading Automotive Brand</image:title>
      <image:caption>As a leading expert in digital and video ads, I was flown to Germany to advise a top automotive brand, along with their media and creative agencies, on creative best practices. The workshop's success led the brand to significantly increase their investment with Google, committing a high six-figure sum.</image:caption>
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      <image:title>Halo and Echo - Google Keynote Speaker: AI for Creatives</image:title>
      <image:caption>As one of Google’s AI experts I was asked to share my experience with creatives at Google’s MTV office in 2024.</image:caption>
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      <image:title>Halo and Echo - Recognised as Google Employee of The Year</image:title>
      <image:caption>- Black in Tech Awards 2023</image:caption>
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      <image:caption>As one of Google’s AI experts I was asked to share my experience with creatives at Google’s MTV office in 2024.</image:caption>
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      <image:caption>As a leading expert in digital and video ads, I was flown to Germany to advise a top automotive brand, along with their media and creative agencies, on creative best practices. The workshop's success led the brand to significantly increase their investment with Google, committing a high six-figure sum.</image:caption>
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